Marketing: Social Media for Clients
If you’re using social media as just a venue for your personal life, you’re missing out on a huge channel for marketing and communications—in fact, several channels.
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Marketing: Direct Marketing to Clients
How do you help your direct marketing campaign stay out of the junk pile and become a money-making endeavor for your company?
The Client Experience: Go Beyond the Job
“Beyond” can extend in a couple of different directions. It can extend beyond the person or department you’re serving, out to the company as a whole. Or it can extend beyond the job-related functions of the person or department you serve.
The Client Experience: Adding Value
Believe it or not, there is such a thing as karma in business. If you take the time and care to add value to your relationships with clients, you can find them paying off handsomely.
The Client Experience: Relationships and Communication
The bad news is that gaps in how well you know a client indicate the lack of a genuine relationship, but the good news is that they’re easy to fix. In fact, it’s the same way of fixing most relationships: communicating.
The Client Experience: Information Systems
One of the secrets to good clients service is knowing your clients and their needs. So it’s a good idea to develop a client information system to keep all this useful info at the ready.
Social Media for Staffing Companies: Avoid the Mullet
Social media is not a fad or something used only by kids and people who want the world to know about their lunch; it’s a proven platform for marketing. But while most companies have one audience for their marketing, staffing companies have two: candidates and clients.
Trying to speak to both audiences at once using one channel results in the communications equivalent of a mullet. You may think it’s working, with the business in the front (your B2B client marketing) and the party in the back (your B2C candidate marketing). But what you’re really doing is creating confusion and …
New Year’s Resolutions for Staffing: Metrics That Matter
What are the metrics every business needs to know, and what are the ones unique to staffing?
New Year’s Resolutions for Your Staffing Business
Hopefully, you haven’t abandoned your personal New Year’s resolutions just yet, although we’d totally understand, given the year-end stress. Once the dust has cleared, it’s a great time to set fresh goals for your business. Think of them as business resolutions for the new year.
Help Your Clients Find the Qualified Workers They’re Missing
More than half of American companies say they have difficulty finding qualified workers. But do they really? And how can staffing firms help?
Build Stronger Working Relationships with Trust
In staffing, we rely on businesses to trust us with one of the most important strategic elements of their business: hiring. And candidates are trusting us with one of the most important elements of their lives.
Feature Focus: Client Falloff Report
Doesn’t it seem like forever since you heard from that particular client? Say, just how long ago was it? If you’ve got COATSsql Staffing Software, you can find out instantly by using the Client Falloff Report function.
4 Steps to Make Networking Work
It’s one of the truisms of business that we all need to network, regardless of whether or not we’re looking for clients. We all know we need to do it, but very few of us actually do. How can you break the mold and actually accomplish that crucial, but occasionally daunting task of networking?
The Case for Staffing: Bad Hires
As the economy recovers, more businesses are hiring. Unfortunately, sometimes hiring done under the gun can backfire, resulting in the dreaded Bad Hire. As a staffing firm, you can remind your clients of the drawbacks of the Bad Hire and point out the benefits of using staffing to try before they buy.
How to Show Your Clients You Love Them
For Valentine’s Day, you can show your clients how much you appreciate them with a gift basket. But you can also start using client engagement tactics to show appreciation and learn how to serve your clients better all year long.
Write a Better Job Posting, Get Better Applicants
Job postings are one of the most crucial, yet the most often overlooked, marketing tools available to staffing firms. In fact, you might not even think of them as a marketing tool; that’s how easy they are to overlook.
A Positive Word: Happiness
Like many of my friends and family, I feel battered by bad news. I had a terrific day yesterday: I solved a particularly puzzling problem at work, had several great conversations with clients, and was looking forward to a wonderful evening with my family when I hopped in my car just in time to catch the 6 pm news.
Selling During the Storm
There is a storm brewing lately. A dropping stock market, a slowdown in the economy, recent lay-offs, rising unemployment… How do you survive in “sales” during times like these? Apply the same basic selling principles that work during calm and sunny days!
System Overview
COATSsql is a fully integrated front and back office automation software solution, exclusively designed for the staffing services industry.
Clients
Client tracking and processing is completely integrated with COATS software. The COATS system ties the client to all necessary employee, job order, and payroll records for easy processing.