While some publications have published articles pondering whether social media is a threat to the staffing industry, a better way to look at it would be to view social media as the powerful tool it is and understand how it can strengthen your recruiting and sourcing efforts.
Social media is, of course, a means of communication, allowing you to put your messages in front of an audience that has consented to receive them. But unlike most means of communication, in social media, your audiences can communicate right back to you and let you know what they think about your messages, …