The Candidate Experience: Bad Reviews
Review sites such as Yelp, Google Places and Yahoo let people talk about their experiences with a company, and sometimes their experiences weren’t great.
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The Candidate Experience: Social Media Outreach
Social media is a great way to get your job listings out there, especially considering that most of your potential audience is already on social media. But your job openings aren’t the only content you can offer on social media.
March 2012 Legal Roundup
While we wait for the Supreme Court to rule on health care reform, there’s some good news for staffing firms… and some bad news for law firm employees who like to wear orange.
February 2012 Legal Roundup
In a relatively “quiet” month for employment laws, we still have major changes proposed to the FMLA, activity from the NLRB, rulings on the FLSA and a conference with the EEOC.
Mobile Media, Staffing and Recruiting
More and more, people—especially teens and young adults—are accessing the internet on mobile devices.
Using Social Media to Follow Up with Candidates
Social media is a powerful way to interact with large audiences like potential candidates or client prospects. But it can also be a great way to communicate directly with individuals, and that can help you follow up with highly desirable job candidates.
Once you’ve received a completed application and a resume from a candidate, it’s easy to get caught up in job orders, interviewing new associates and all the other hundreds of things staffing professionals do every day. However, if you really want to stay in touch with one candidate (or even a group of them), social media can make it a …
Social Media: Why It Matters for Staffing Firms
While some publications have published articles pondering whether social media is a threat to the staffing industry, a better way to look at it would be to view social media as the powerful tool it is and understand how it can strengthen your recruiting and sourcing efforts.
Social media is, of course, a means of communication, allowing you to put your messages in front of an audience that has consented to receive them. But unlike most means of communication, in social media, your audiences can communicate right back to you and let you know what they think about your messages, …
Social Media for Staffing Companies: Avoid the Mullet
Social media is not a fad or something used only by kids and people who want the world to know about their lunch; it’s a proven platform for marketing. But while most companies have one audience for their marketing, staffing companies have two: candidates and clients.
Trying to speak to both audiences at once using one channel results in the communications equivalent of a mullet. You may think it’s working, with the business in the front (your B2B client marketing) and the party in the back (your B2C candidate marketing). But what you’re really doing is creating confusion and …
Are You Ready for Growth? Use Social Media for Marketing
Not only is social media low-to-no-cost, it adds an interactive element that’s been missing from traditional marketing. You don’t have to jump onto every social site or spend every minute blogging to have an impact that can result in more sales.
Social Media: The New Wild West
Last week, we were privileged to attend a presentation by our friend Diane Geller from Gentry Locke Rakes & Moore on the legal aspects of social media to local businesses.
Need Help with Social Media, but Just Don’t Have Time?
Social media can be a powerful tool for generating sales leads, reducing recruiting costs and improving relationships with clients, prospects and candidates. And it can also be completely overwhelming! LinkedIn. Facebook. Twitter. Blogging. Where do you start? And how can you find the time?