Improve your candidate experience, including staying in touch with them

Improve your candidate experience, including staying in touch with themWe’ve reached the end of our coverage of the candidate experience on the COATS blog. We hope you’ve gotten some ideas on how to improve the service you offer to your candidates and attract stronger candidates in the process.

Customer service experts will tell you that the customer relationship never ends with the sale. Dropping a customer like a hot potato after you’ve gotten their money is not only harsh, it’s a great way to leave value on the table.

In the case of staffing, candidate service continues even after you’ve placed the candidate. The value you can gain by following up on candidates and staying in touch with them can be measured not just in candidate goodwill but in referrals of other good candidates.

You can contact your candidates in any number of ways: texting, emails, phone calls or some combination of them all. If you’re wondering what you might say to your candidates when you reach out to them, consider these options:

  • Congratulate them on their assignment
  • Remind them of crucial info, such as turning in their time sheets, getting paid via pay card, etc.
  • Remind them of any benefits you offer, especially if there’s a deadline for turning in the paperwork
  • Share safety tips for industrial candidates and ergonomic tips for clerical or professional candidates
  • Remind them of your social media presence and ask them to like/follow/connect with you
  • Ask for reviews of your company based on their experience with it (and make it easy for them by providing links to review sites)
  • And, of course: ask for referrals of people they know who are as qualified, skilled and professional as they are

What other tactics do you use to stay in touch with candidates? What messages to you send to them? Let us know in the comments!

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