It’s easy to get caught up in the social media arms race, and there is plenty to consider in the process, but standing firm on fundamental principles of business and communication will bring your marketing into focus.
Clients and Profits
Marketing to prospects, building profitable relationships with clients and keeping clients happy year after year.
Summer Vacations and Wardrobe: A Reminder
Summer might be a time to relax and it might be tempting to bring that relaxed sense of being to work in both demeanor and dress. What are some do’s and don’t?
Eight Ways to Better Safety
Worker safety should always be top of mind for businesses, particularly when taken into consideration with the rising cost of Worker’s Compensation coverage, health care and in general, employee wellness. Here are eight suggestions and best practices.
COATS Visual Has Arrived! And Check Out Electronic Onboarding!
We are extremely excited to announce our new product launch, COATS Visual, and a new value-added option, Electronic Onboarding!
How our client, Reliance Staffing & Recruiting, used COATS for marketing
We all know that COATS can track your employees and manage their time, payroll, and so much more, but did you know that with its reports it can also help with your marketing?
The importance of auto-populating the IRS 1094/1095-C forms
Auto-populating the IRS 1094-C/1095-C forms with COATS software helps to ensure accuracy, save you time, and maintain ACA compliance.
Our view on “customer experience”
Customer experience is all about people. And it takes people to help people.
Chartwell Staffing Expands in Utah
Chartwell Staffing Solutions, one of the ten largest woman-owned staffing agencies in the United States, and a COATS Staffing Software user, acquired Eveready Staffing and Training in Ogden, Utah last week.
Info for Your Clients: Hiring in 2014, By the Numbers
This video shows some of the issues your clients are facing this year, plus how firms like yours can help your clients with these issues.
Marketing: Social Media for Clients
If you’re using social media as just a venue for your personal life, you’re missing out on a huge channel for marketing and communications—in fact, several channels.
Marketing: Inbound Marketing for Clients
“Push” marketing can be tough! What if there’s another way to reach potential clients? Or, rather, a way to make it easy for them to reach you?
Marketing: Direct Marketing to Clients
How do you help your direct marketing campaign stay out of the junk pile and become a money-making endeavor for your company?
Marketing: The Basics
Marketing can be a unique challenge for staffing firms, and can get really overwhelming. So let’s start with the basic concepts of marketing.
The Client Experience: Go Beyond the Job
“Beyond” can extend in a couple of different directions. It can extend beyond the person or department you’re serving, out to the company as a whole. Or it can extend beyond the job-related functions of the person or department you serve.
The Client Experience: Adding Value
Believe it or not, there is such a thing as karma in business. If you take the time and care to add value to your relationships with clients, you can find them paying off handsomely.
The Client Experience: Relationships and Communication
The bad news is that gaps in how well you know a client indicate the lack of a genuine relationship, but the good news is that they’re easy to fix. In fact, it’s the same way of fixing most relationships: communicating.
The Client Experience: Information Systems
One of the secrets to good clients service is knowing your clients and their needs. So it’s a good idea to develop a client information system to keep all this useful info at the ready.
The Client Experience: Processes and Procedures
A great way to get a feel for your clients’ experience of your company is to view your procedures through their eyes, especially if they haven’t worked with you before.
The Client Experience Vs. the Candidate Experience
Staffing companies are unique in that they have two separate, distinct markets and types of relationships: candidates and clients.
Help Your Clients Find the Qualified Workers They’re Missing
More than half of American companies say they have difficulty finding qualified workers. But do they really? And how can staffing firms help?