Marketing: Social Media for Candidates

Today, we’re looking at social media for candidates: not just how to bring in more of them, but how to attract better candidates, how to help existing candidates improve and how to help keep your candidates happy.

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Market to candidates using social media


The Client Experience: Healing a Broken Relationship

From time to time, your relationship with a client might go south. Now you need to repair that relationship… but how?

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Repairing broken client relationships


The Candidate Experience: Staying in Touch

Just as customer service continues after the sale, candidate service continues after the job assignment.

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Improve your candidate experience, including staying in touch with them


The Candidate Experience: Your Reception Area

We’re covering the candidate experience this month on the COATS blog, starting at the same place many of your candidates start (and some of them stop): your reception area and the people in it.

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Improve your candidate experience starting with the reception area


Legal Issues: No Room for Error on I-9s

The I-9 is a pain to fill out, especially for as many employees as staffing firms have, but the fines that can come from incorrect I-9 processes are a lot more painful.

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Using Social Media to Follow Up with Candidates

Social media is a powerful way to interact with large audiences like potential candidates or client prospects. But it can also be a great way to communicate directly with individuals, and that can help you follow up with highly desirable job candidates.

Once you’ve received a completed application and a resume from a candidate, it’s easy to get caught up in job orders, interviewing new associates and all the other hundreds of things staffing professionals do every day. However, if you really want to stay in touch with one candidate (or even a group of them), social media can make it a …

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Social Media: Why It Matters for Staffing Firms

While some publications have published articles pondering whether social media is a threat to the staffing industry, a better way to look at it would be to view social media as the powerful tool it is and understand how it can strengthen your recruiting and sourcing efforts.

Social media is, of course, a means of communication, allowing you to put your messages in front of an audience that has consented to receive them. But unlike most means of communication, in social media, your audiences can communicate right back to you and let you know what they think about your messages, …

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Social-network


Social Media for Staffing Companies: Avoid the Mullet

Social media is not a fad or something used only by kids and people who want the world to know about their lunch; it’s a proven platform for marketing. But while most companies have one audience for their marketing, staffing companies have two: candidates and clients.

Trying to speak to both audiences at once using one channel results in the communications equivalent of a mullet. You may think it’s working, with the business in the front (your B2B client marketing) and the party in the back (your B2C candidate marketing). But what you’re really doing is creating confusion and …

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New Year’s Business Resolutions for Staffing: Employee and Candidate Manuals

You might have thought that 2011 was an action-packed year in employment law, but if January is any indication of the year to come, 2012 is going to knock all our socks off (and then file an injunction ordering us to put them back on again).

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Keep Fuel Costs Down for Your Staffing Business

Fuel costs have been going up recently, and with summer on the way, they’re likely to keep increasing. Not only does the rising cost of gas affect you as a consumer, it affects your business and your candidates.

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Tips to keep fuel costs down