Social media is a powerful way to interact with large audiences like potential candidates or client prospects. But it can also be a great way to communicate directly with individuals, and that can help you follow up with highly desirable job candidates.
Once you’ve received a completed application and a resume from a candidate, it’s easy to get caught up in job orders, interviewing new associates and all the other hundreds of things staffing professionals do every day. However, if you really want to stay in touch with one candidate (or even a group of them), social media can make it a …