Do you pay for your brand ambassador?

Where do you feel the greatest sense of professional belonging?  Through the years, it’s been known that men in particular often define their self-worth almost solely through their ability to provide for their family, which ties directly to their job.  In 2019, the company they work for contributes the most to their sense of self-respect and esteem.

A 2019 global talent trend study noted that the majority of people surveyed feel the greatest sense of professional belonging, to their company, in particular.  This was followed by their profession, a function (as in what they do), the industry they work in, their department, co-workers, clients and lastly their manager.

We find many employees now wear their company brand like a badge of honor.  Employee pride is becoming a business strategy as more and more employees share their work on Linked-In, their resume, Facebook, and Twitter.  You will find employees being proud of their company’s latest achievements as they blend work and personal identity.  Is your company and workplace culture growing your brand?

Companies who are aware of employee pride taking place in their business are focusing on the fact that their firm is “not only a great place to be, but also to be from.”  Taking on more responsibility for societal issues, the percent of executives who understand the impact this has and will continue to have on their firm, doubled since 2018.  They also realize that the “power of the collective voice can amplify their brand” and because employees have the largest sense of belonging to their company, they are willing participants.

Employees who are engaged, believe in their company and feel like they are part of the company culture will create value for your brand through hard work and productivity.  Does your firm have brand ambassadors working for your company now?  A brand ambassador is a paid celebrity, or person, who promotes a firm’s products or services.

When you operate your company as a great place to be from, your brand ambassadors represent your firm, without additional marketing cost.  Approach branding from the inside out, and your marketing and public relations campaign is not only authentic and real, it’s also free.

by Lynn Connor, COATS Staffing Software  

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