Marketing: Direct Marketing to Clients
How do you help your direct marketing campaign stay out of the junk pile and become a money-making endeavor for your company?
How do you help your direct marketing campaign stay out of the junk pile and become a money-making endeavor for your company?
Marketing can be a unique challenge for staffing firms, and can get really overwhelming. So let’s start with the basic concepts of marketing.
“Beyond” can extend in a couple of different directions. It can extend beyond the person or department you’re serving, out to the company as a whole. Or it can extend beyond the job-related functions of the person or department you serve.
Believe it or not, there is such a thing as karma in business. If you take the time and care to add value to your relationships with clients, you can find them paying off handsomely.
The bad news is that gaps in how well you know a client indicate the lack of a genuine relationship, but the good news is that they’re easy to fix. In fact, it’s the same way of fixing most relationships: communicating.
One of the secrets to good clients service is knowing your clients and their needs. So it’s a good idea to develop a client information system to keep all this useful info at the ready.
See what COATS staffing and recruiting software can do for your business.