Get ready for growth with COATS Staffing Software

Get ready for growth with COATS Staffing SoftwareThis is the sixth post in a seven-part series on anticipating and handling growth in the second half of 2011. For the whole series, click here.

Is your staffing business ready to meet the needs of businesses experiencing growing demand? Being able to handle growth isn’t an accident; it’s the result of a step-by-step plan that puts your business in the best possible position to deal with any change in the economy.

Step 3: Market Yourself for Growth

When your customers are ready to use your services, be sure your name is at the forefront of their minds. Traditional methods of advertising have slipped in their effectiveness, as consumers across the nation have grown weary of a constant barrage of marketing messages being pushed at them. Instead, use “pull” marketing to make the most of your customers’ readiness to consider staffing.

Use Social Media for Marketing

Not only is social media low-to-no-cost, it adds an interactive element that’s been missing from traditional marketing. You don’t have to jump onto every social site or spend every minute blogging to have an impact that can result in more sales.

Some social media services are more geared to casual interaction; Facebook is a prime example. These services might be a good environment in which to engage potential candidates. More professional services such as LinkedIn can offer you a chance to network online and learn about your prospects and their businesses.

If you’re not sure what social media strategy would work best for your business, consider taking a seminar or online webinar to learn the basics of each type of service. You might also consider talking with a social media expert; if possible, try to choose one with experience in HR or staffing.

COATS recommends our Integrated Partner Haley Marketing; they can create a strategy that combines integrated job listings, social media and even content marketing such as blogging and online publishing.

Next time, we’ll close out the series with a reminder of the power of value. If you have any thoughts or questions, please don’t hesitate to leave them in the comments!

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Are You Ready for GROWTH?

Is your staffing business ready to meet the needs of your clients’ businesses as they respond to growing demand?

Being able to handle growth isn’t an accident; it’s the result of a step-by-step plan that puts your business in the best possible position to deal with any change in the economy.

Ready to see COATS in Action?

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